Canal Fest, now in its 6th year, gathers an average of 10,000 visitors. But as we reach out to potentially 6.3MM of our DFW residents, with our 3-miles of renovated walkways, we only expect that number to skyrocket. As a brand sponsor, this becomes your opportunity to speak with consumers rather than at them. Our festivals are the chance to mingle with the masses. To put a face to your company, having one-on-ones to hear people and be heard, and to say, “We’re here because we want to know you and your family, and our gift is giving you a great experience together.” Because it’s one thing to be a brand, but affinity is priceless.